Change of tone’s approach to sourcing coffee focuses on creating lasting, mutually beneficial relationships between coffee producers and roasters. The essence of such collaborations lies in reciprocal commitments: producers agree to deliver coffee of a particular quality within a specified time-frame, and roasters commit to purchase specific quantity at mutually agreed prices-upon quality levels and prices. But what does this practically entail, and how does it benefit all parties?
For coffee producers, establishing forward-contract agreements offer stability and solid foundation for future planning. Knowing their buyers and prices ahead of time, enables producers to concentrate on refining cultivation and harvest practices, free of the uncertainties of fluctuating demand, quality or pricing.
Forward contracting is more than financial security, it shows profound level of trust and commitment to the producers' work. This level of trust makes the producers go an extra mile in preparing and exporting what they fondly refer to as "their roaster's coffee".
The Process: How It Works?
Our forward contracting process is grounded in planning and open communication, initiated through a collaborative session, whether in person or virtually. Ideally, this meeting occurs early in the year to align with origin visits. Here’s a step-by-step breakdown:
For roasters, forward contracting ensures consistency in inventory and facilitates planning for menus and marketing strategies. This preemptive approach often secures access to rare or high-quality lots, as dedicated and fast decision making buyers are frequently first in line for the top selections of each harvest. Additionally, committing to volume ahead of time allows for advantageous pricing.
While forward planning does imply a slight reduction in selection flexibility, the exclusivity gained—coupled with a personalized, tailored purchasing experience — often outweighs these limitations. For example, roasters who source from a particular producer year after year can cultivate anticipation among customers for the “new crop” from that origin or have access to new processing methods or varieties grown at that farm.
This continuity not only introduces unique coffee offerings to the market but also educates consumers about the intricacies of coffee sourcing and the annual coffee cycle. At the end we all are working with agricultural product.
change the tone. is here to discuss your needs and tailor the approach to suit your unique requirements.
Let’s change the tone. together.